While the sports world has their eyes on the newly minted Seattle Kraken (fire emoji) a report from ESPN’s Adam Schefter states that “Effective immediately, Washington will call itself the ‘Washington Football Team’, pending adoption of a new name, sources tell ESPN.”
After having announced earlier this month that the “Redskins” moniker would be retired, after nearly 90 years, the team is taking this incremental step to move away from their former nickname and specify that this is not a re-brand or final rename, but rather is how the organization will be identified pending a more permanent solution.
Effective immediately, Washington will call itself the “Washington Football Team”, pending adoption of a new name, sources tell ESPN.— Adam Schefter (@AdamSchefter) July 23, 2020
This is not a final renaming and rebranding for team; this is the name it wants to use until pending adoption of a new name in the future. pic.twitter.com/sBs0Uo0ICm
In addition, Schefter released photos that indicate that the team will suit up in week one in logo-less, un-branded burgundy and gold uniforms with each player’s number in gold on the side of their helmet. This will keep intact the color scheme that the team has held since their inception in 1932.
Washington will not have any change to its color scheme. It will still use burgundy and gold. The Redskins logo on the helmet will be replaced by the player’s number in gold. The Washington Football Team will debut its home uniforms in week 1 against the Eagles. pic.twitter.com/8DpC6b0Tyj— Adam Schefter (@AdamSchefter) July 23, 2020
While the team branding efforts are ongoing, according to Schefter, “The Washington Football Team will continue the process of retiring the Redskins name and hopes to be entirely rid of it on physical and digital spaces in the next 50 days, by the Sept. 13 regular-season opener against the Eagles.”
Reports indicate that the team will use these helmets and uniforms for the duration of the 2020 season, and will seek “the feedback of players, alumni, fans, sponsors and the community for the new team name it will use in the future.” Additionally, new merchandise for the “Washington Football Team” will be available for sale “in the coming days.”
Per a release from the team, “Full mockups of the logo, uniform concepts and FedExField design can be viewed at Redskins.com/WashingtonFootball.” Perhaps coincidentally, the now-retired Redskins logo can be conspicuously seen on the scoreboard in the rendering of the new FedEx Field end zones posted on that page highlighting the announcement.
While there has been speculation in recent weeks about the release of a new team name, this move to utilize a one-year placeholder represents a more measured and patient approach to re-brand the franchise, and avoids a potentially embarrassing rushed final product put together in just a few short weeks before the scheduled beginning of the new season.