Gatorade's newest advertising campaign features NFL stars in comic book form on Gatorade bottles and also gives each of them a short digital comic book. The League of Captains series features Peyton and Eli Manning, J.J. Watt, Cam Newton and Robert Griffin III.
Read the League of Captains comics starring Peyton, Eli, @JJWatt, @CameronNewton and @RGIII. https://t.co/g7dB62kVZh pic.twitter.com/5UYhfhzLB2
— Gatorade (@Gatorade) July 17, 2014
You can view the comic here and the PDF version here.
RGIII's brand/character name is TRIIIPLE IMPACT, not to be confused with this Jean Claude Van Dam classic:
This is the Triiiple Impact Gatorade wants you to think about instead:
The comic features a Redskins game against the Saints and highlights his parents' military background and his dad's noted influence on his career since he was young. Here is the last blurb of the comic after he throws the game winning TD(spoiler):
Even when you think you're working hard, you can still work harder. When you think you've given enough, you can give a whole lot more. That's the way I approach every day. Seize every day. There's no guarantee that I'll wake up tomorrow so I want to make sure I get through everything today.