Fanduel has become the leader in weekly fantasy sports, and as you've probably noticed have been a sponsor on HogsHaven and other SBNation sites this year. Two days ago, FanDuel and the NBA announced that FanDuel would be the exclusive one-day fantasy company for the league. This allowed the NBA to get a piece of FanDuel, and FanDuel increased it's reach into the sporting community. But what does that have to do with the Redskins?
This morning the Redskins announced that they are the first, and only team in the NFL to have an agreement in place with FanDuel. The partnership will include featuring FanDuel at FedEx Field, and former Redskins player Chris Cooley will be involved with the launch of the initiative. It's not stated in the press release, but I'm going to assume fantasy stats will be coming to the big boards at FedEx Field, along with the Redskins mobile app. For some people this will be seen as a good thing, and something to distract them from the product on the field. I haven't been to the stadium in a while, and I'm usually focused on the game and the beverage in my hand. Will fantasy updates at the stadium affect your gameday experience?
FanDuel, the leader in one-day fantasy sports, today announced a fully integrated marketing agreement with the Washington Redskins, which will prominently showcase FanDuel at FedExField as well as across the team's digital and social media platforms. Chris Cooley, retired All-Pro tight end and local fan favorite, will also participate in the initiative. The agreement marks the first time the Redskins have partnered with a one-day fantasy sports provider.
"Fantasy sports is an integral part of the NFL gameday experience and we couldn't be more proud to strategically align with FanDuel - the pioneer of one-day gaming," said Redskins Chief Marketing Officer Mitch Gershman. "Collaborating with FanDuel will offer yet another fan experience enhancement at FedExField."
The news comes on the heels of FanDuel's announcement that the equity-backed startup has more than quadrupled its revenue and user base since the start of football season, expects to generate nearly 60 million dollars in revenue this year, have more than 1.1 million active users and pay out more than a billion dollars in prizes to users in 2015.
"The Washington Redskins executive team is forward thinking, innovative and run a world-class operation," said Nigel Eccles, CEO of FanDuel. "The Redskins are an invaluable strategic partner for FanDuel as we continue to bring one-day fantasy football to the masses."